Addis Abeba – Meta Abo Brewery S.C., a Diageo company, announced that its newest production, Zemen Lager Beer, is available in outlets across Addis Abeba starting from last week. In a press conference held on Thursday Dec. 25th Meta says it continues to invest in its beer range with the introduction of Zemen, “a refreshing, superior quality light beer with an alcohol by volume (ABV) of 4.5% and brewed with state of the art technology.”
The 330 ml bottle and label artwork draw on the refreshing nature of the new lager and evokes a fresh take on superior quality beer, Meta Abo Brewery said in a statement. “As with all Meta Abo Brewery products, Zemen is brewed with natural spring water in the brewery’s hometown, Sebeta.” The lager is Meta Abo Brewery’s second new product release in Ethiopia since acquisition by Diageo, following the August 2013 launch of Malta Guinness, a premium non-alcoholic malted soft drink.
Meta Abo Brewery Managing Director, Francis Agbonlahor (center) said, “Meta continuously pushes the boundaries to develop innovations that meet consumer preference and demand. Zemen Lager Beer inspires consumers to cool down with our superior quality, refreshing lager while also offering our customers the opportunity to grow their product range and sales.” Bahakal Abate, Corporate Relations Director at Meta, on his part said “Zemen’s progressive flavor invites consumers to enjoy and be refreshed by its zesty character.”
Zemen Beer is available in outlets across Addis Ababa last week and the 330ml bottle retails for a recommended price of ETB 10.
The world’s leading premium drinks business giant Diageo acquired Meta Abo Brewery S.C., in January 2012 at a historic market share of 50%. Meta was formerly a state-owned Beer factory located in Sebeta, in the outskirt of west of the capital, Addis Abeba.