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As part of its PR efforts, Emerald Media will highlight Addis Ababa as a destination in its own right, but also as an emerging and convenient hub for attractive destinations in Africa and onward long haul destinations on the Ethiopian network

As it enters a strong period of growth with new aircraft arrivals and the best inflight product in its history, Ethiopian Airlines, the fastest growing and Africa’s award- winning Airline, appoints Surrey, UK based Emerald Media to handle its UK and Ireland public relations brief effective January 15th.  

ZURICH – The BRIC countries (Brazil, Russia, India, and China) have long been the focus of emerging-market investors. But it is in Africa, a region with the world’s second-fastest growth, where the next big business opportunities lie. In about one-third of the continent’s 55 countries, annual GDP growth is above 6%, and Sub-Saharan Africa grew at an estimated 5.1% pace in 2013.