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251 Communication takes Ethiopia to the world’s leading fashion event

251 Communications and Marketing PLC announced today at the Friendship International Hotel that it is now the exclusive representative for Magic Trade Week, the leading and largest fashion event that brings together the apparel, accessories and footwear industry. This year’s show will be held from August 17 – 20 in Las Vegas, Nevada in the United States.

 “251 Communications is pleased to announce its partnership with Magic International as the exclusive agent to this outstanding event which is expected to bring together the global fashion community to exchange information, preview styles of the upcoming seasons and buy products” said Addis Alemayehou, Managing Partner 251 Communications.


  “We believe that this is the opportunity that the Ethiopian apparel, textile and shoe sector meets thousands of retailers, press and influencers from over 100 countries and build a strategic connection that will help them strengthen their business ties with the rest of the world” he added.


  The show is expected to be attended by more than 6,000 brands from all over the world including over 1600 men’s, women’s, junior’s and children’s footwear brands.


   “MAGIC is very interested in promoting the opportunity for buyers to meet factories from Ethiopia as these buyers have great interest to take advantage of the AGOA Treaty, labor costs and the growing business resources” said Bob Berg, Director of International Business, Magic International.


   251 organized a half day workshop for Ethiopian Leather Industries Association, Ethiopian Textile and Garment Manufacturers Association, Ethiopian Leather Industries Association, USAID and  the embassy of the United States of America to explain about the upcoming event and calling for companies to be part of this remarkable opportunity on May 16 at the Friendship International Hotel. 


   U.S.’ overall import of apparels reached 79,797,551,000 USD in 2013 where China took the lead by exporting apparels worth 29,783,080,000 USD.


   Ethiopia’s total apparel export to the U.S accounted for 10,543,000 USD in 2013 which is a 159,000 USD increase from the previous year.



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